Privacy Policy

Effective Date: January 1, 2026

Last Updated: January 1, 2026

Smart Compare Focus ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Information We Collect

Information You Provide to Us

We may collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, and message content when you use our contact form
• Communication Records: Records of your communications with us, including emails and form submissions
• Feedback and Suggestions: Any feedback, suggestions, or other information you choose to provide

Information Automatically Collected

When you visit our website, we may automatically collect certain information, including:

• Usage Data: Information about how you use our website, including pages visited, time spent, and navigation patterns
• Device Information: Information about your device, including IP address, browser type, operating system, and device identifiers
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies

How We Use Your Information

We use the information we collect for the following purposes:

Primary Uses

• Respond to Inquiries: To respond to your questions, comments, and requests
• Improve Our Services: To understand how our website is used and improve our content and user experience
• Website Functionality: To ensure our website functions properly and provide basic features
• Legal Compliance: To comply with applicable laws and regulations

Communication

We may use your contact information to:

• Respond to your inquiries and provide customer support
• Send you information you have requested
• Notify you of important changes to our services or policies

Cookies and Tracking Technologies

What Are Cookies

Cookies are small data files stored on your device that help websites remember information about your visit. We use cookies to improve your browsing experience and analyze site usage.

Types of Cookies We Use

• Essential Cookies: Necessary for basic website functionality, including remembering your cookie preferences
• Analytics Cookies: Help us understand how visitors use our website to improve our content and user experience
• Preference Cookies: Remember your settings and preferences to enhance your experience

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. Our cookie banner allows you to accept or decline non-essential cookies.

Information Sharing and Disclosure

We Do Not Sell Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties for marketing purposes.

Limited Sharing

We may share your information only in the following limited circumstances:

• Service Providers: With trusted third-party service providers who help us operate our website and provide our services
• Legal Requirements: When required by law, court order, or government request
• Safety and Security: To protect our rights, property, or safety, or that of our users or others
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

External Links

Our website contains links to external websites, including official product and service websites mentioned in our comparisons. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any websites you visit through our links.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Security Measures

• Secure data transmission protocols
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis
• Secure storage and handling of contact form submissions

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Contact Form Data: Retained for up to 2 years to respond to inquiries and improve our services
• Usage Data: Typically retained for up to 1 year for analytics purposes
• Cookie Data: Retained according to the expiration settings of each cookie type

Your Rights and Choices

Access and Control

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request information about the personal data we have about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your personal information in a portable format
• Objection: Object to certain uses of your personal information

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

International Users

Our website is operated from the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this policy
• Providing additional notice for significant changes

Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy.

Compliance

This Privacy Policy is designed to comply with applicable privacy laws and regulations, including but not limited to:

• General Data Protection Regulation (GDPR) for EU residents
• California Consumer Privacy Act (CCPA) for California residents
• Children's Online Privacy Protection Act (COPPA)
• Other applicable state and federal privacy laws

We are committed to maintaining the privacy and security of your personal information and will continue to update our practices as privacy laws evolve.